IKEA - Apprentice Recruiting Campaign

Client
Universal Music
Industry
DOCUMENTARY
Work
CONCEPT, PRODUCTION, POST-PRODUCTION

A varied start to your career, an international company, great opportunities for advancement… plenty of companies offer that, or at least write it into their job ads.

What actually sets IKEA apart shows at its annual "Apprentice Day", held this year at IKEA Regensburg. On this day, "taking responsibility" is more than a phrase, it is truly lived. For one day, the store was run entirely by 130 apprentices, retail management trainees and dual students.

We documented the day and shot individual portraits with selected apprentices. Going beyond the event itself, this interview series explores the many apprenticeship paths at IKEA and shows, in an authentic and entertaining way, why an apprenticeship at IKEA is much more than just a job.

The resulting photos and videos are part of the apprentice recruiting campaign.

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Stills

Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still
Topic × HRVY - All Or Nothing, Still

Behind

the scenes

Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes
Topic × HRVY - All Or Nothing, Behind the Scenes

A DOERING MEDIA production

Production by
DOERING MEDIA GMBH
Written and Directed by
Executive Producer
Producer
Ben Koch
DoP
Luis Jantsch
Underwater DoP
Alfred Schaschl
Technical Director
Robert Winter
Aerial Cinematography & Light Drone
Alexander Charlet
Additional Photography
Robert Winter
Editor
Luis Jantsch
Assistant Editor
Debbie Linne
Colorgrading
Alexander Charlet
Robert Winter
Makeup Artist
Anna Barendregt
Styling
Charley Ann Schmutzler
Making Of Video & Video
Mats Bohle
Ice Supervisor Weissensee
Ernest Turnschek
Safety Diver
Christoph Pressien
Local Support
Raphael Urf
Location Scout
Anika Dobringer

Let's talk

Anne Bub
Sr. Account Manager
anne@doering.media
+49 1733 756 759