IKEA - Apprentice Recruiting Campaign

Client
Sony Music
Industry
DOCUMENTARY
Work
CONCEPT, PRODUCTION, POST-PRODUCTION

A varied start to your career, an international company, great opportunities for advancement… plenty of companies offer that, or at least write it into their job ads.

What actually sets IKEA apart shows at its annual "Apprentice Day", held this year at IKEA Regensburg. On this day, "taking responsibility" is more than a phrase, it is truly lived. For one day, the store was run entirely by 130 apprentices, retail management trainees and dual students.

We documented the day and shot individual portraits with selected apprentices. Going beyond the event itself, this interview series explores the many apprenticeship paths at IKEA and shows, in an authentic and entertaining way, why an apprenticeship at IKEA is much more than just a job.

The resulting photos and videos are part of the apprentice recruiting campaign.

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Stills

Elif × Clueso, Mond, Still
Elif × Clueso, Mond, Still
Elif × Clueso, Mond, Still
Elif × Clueso, Mond, Still
Elif × Clueso, Mond, Still
Elif × Clueso, Mond, Still
Elif × Clueso, Mond, Still
Elif × Clueso, Mond, Still
Elif × Clueso, Mond, Still

Behind

the scenes

Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes
Elif × Clueso, Mond, Behind the Scenes

A DOERING MEDIA production

Written and Directed by
Kevin Ferstl
Executive Producer
DoP / Colorist
Production Director
Stephan Thomsen
Editor
Luis Jantsch
Virtual Production Supervisor
Frank Junghan
Unreal Art Director / Scenic Supervisor
Jan Hartung
Studio Manager
Thilo Strack
Technical Director
Stefan Dünkel
1st Technodolly Operator
Kevin "Kelle" Buse
2nd Technodolly Operator
Lea Sarau
Unreal Operator
Timo Müssig
LED Supervisor
Felix Schwarzbach
Unreal Artist
Sven Schaller
Lighting Assistant
Paul Flechsig
Set Design
Gunnar Geß
Hair & Makeup
Saskia Krause
Fashion Stylist
Ha Nink
Project Manager
Katja Köstler
Arri Technician / B-Cam
Giuliano "Jiamo" Fechner
Set Manager
Ben Koch
Production Service
Christoph Stötzer
Assistant Production Director
Sören Steffen
Photography
Nico Knoll
Playback Operator
Karim Bauke
Making Of
Luis Jantsch
Alexander Charlet
Feelgood Manager
Finn Krieger
Personal Assistant Elif
Hilal Eroglu
Running
Fabian Schmidt
Starring
Clueso
Elif

Let's talk

Anne Bub
Sr. Account Manager
anne@doering.media
+49 1733 756 759